Coca-Cola has a strong brand recognition and portfolio as it is the leading manufacturer distributor and marketer of non-alcoholic beverages in the world. Background and History Coca-Colas history dates back to the late 1800s when Atlanta pharmacist John Pemberton mixed caramel-colored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
The SWOT analysis of Coca-Cola talks about the strengths that the company has and its ways to avoid its weakness.
Swot analysis essay on coca cola. 2679 words 11 pages Essay Published. The company is an owner of over 400 brands which include sports drinks energy drinks tea and juices. But the major difference between coca-cola and Pepsi arises in their brand elements.
Many peoplefamilies are extremely loyal to Coca Cola. Coca Cola Swot Analysis Essays. Coca Cola Research Paper and SWOT Analysis.
Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Second it will discuss the advantages and disadvantages of Coca-Cola Company then focus on the opportunities and threats and finally evaluate the impact and future development. It is headquartered in Atlanta Georgia.
Coca Cola And Pepsi Comparison Analysis. Coca Cola Swot Analysis Essays. WeaknessesLarge corporate structure and organizational hierarchy.
These both are the most famous brands of the world and when comparing the blind taste test none can differentiate between both and love one or the other. Popularity of companys brand. SWOT Analysis is a special technique which was invented by Albert Humphrey as a premeditated preparation device that is used to appraise the Strengths Weaknesses Opportunities and Threats involved especially when a company is planning to go for a new or renew an exiting project it involves giving out the purpose.
Based on the companys 2010 annual reports Coca Cola is worth 255 US billion dollars making it the largest non alcoholic beverage company in the world The Coca Cola Company 7. SWOT Analysis is a proven management framework which enables a brand like Coca Cola to benchmark its business performance as compared to the competitors and industry. Read on to discover more about the worlds renowned beverage brand through this Coca Cola SWOT analysis.
Coca Cola is packed in pet bottles and cans with different sizes. Lets get into the analysis of SWOT of Coca-Cola. Today they account for 17 billion servings of all beverages consumed worldwide daily.
Coca Cola is one of the leading. Currently James Quincey is the CEO of this mega corporation. Within a few years Coca-Cola became the most recognized renowned and widely distributed brand in the world.
This project will first address definition and rationale for using SWOT. Swot analysis of Coca Cola. In Coca Cola SWOT Analysis the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
This would put Coca-Cola s market capitalization at roughly 178 billion. The most important strength of Coca-Cola is its brand image and the high brand awareness. OpportunitiesLeading position in international markets.
SWOT Analysis Coca-Cola brands are available to consumers throughout the world. Effective organization of work. It talks about the foreseeable threat that the business can come across and its various ways to get the maximum benefit from the opportunities in the international market.
6th Dec 2017 in Business Reference this. The brand is present in nearly every part of the world and enjoys a very high degree of popularity. Eighty percent of their profit comes from 20 of their loyal customers.
Coca Cola Analysis SWOT and PESTLE. SWOT Analysis of Coca Cola Company. John Stith Pemberton laid the foundation of the company on May 08 1886.
The 8020 rule comes into effect in this situation. Strengths in the SWOT of Coca Cola Brand Equity. SWOT Analysis is a special technique which was invented by Albert Humphrey as a premeditated preparation device that is used to appraise the Strengths Weaknesses Opportunities and Threats involved especially when a company is planning to go for a new or renew an exiting project it involves giving out the purpose.
The Coca-Cola Company is one of the most widely recognized brands across the globe. In 2011 inter brand awarded Coca cola for the highest brand equity award because of vast global presence Coca cola is one of the top brands with the. This report is a SWOT analysis of the Coca Cola Company aimed at identifying the competitive advantage and market positioning of Coca Cola.
Besides the well-known Coca-Cola and Coke brands the company offers more than 500 brands in over 200 countries or territories and serves 16 billion servings each day. SWOT Analysis of Coca-Cola Strengths Financial Might Coca-Cola currently has roughly 432 billion shares of its stock outstanding with a share price as of this writing around 4153 per share. The two brands that I have chosen are coca-cola and Pepsi.
Coca-Cola is the worlds top carbonated soft drinks non-alcoholic manufacturing company. Coca-Cola was established in 1886 in Atlanta by John Pemberton. Swot Analysis Of Coca Cola Company Essay 1464 Words 6 Pages.
Another strength that is very important to Coca Cola is customer loyalty. SWOT Analysis of Coca-Cola Company Coca-Cola is the worlds largest soft-drink company which manufactures and markets non-alcoholic beverage concentrates and syrups. Asa Griggs Candler a businessman bought the brand and led the company to its market dominance throughout the 20th century and up till now.
One way to deliberate is through SWOT analysis.