Archives: Marketing Management

Group Influence on Consumer Behavior

August 16, 2019 | By Jonny | No Comments | Filed in: Marketing Management.

A recent study suggests that you can use social group influence to alter consumer behavior. I call it influence because it comes from within the group; it is not a trick of the marketing firm or even of the marketer. Group Influences, like those I am discussing, are also commonly called “tribal leadership” and include • Read More »

Marketing Research and Process

June 5, 2019 | By Jonny | No Comments | Filed in: Marketing Management.

As a professional in Marketing you are bound to hear terms such as marketing research, marketing practice, and even strategies. In this article we will take a brief look at each one of these terms and how they relate to your marketing process. We’ll discuss why it is important to have a strong research process • Read More »