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Group Influence on Consumer Behavior

August 16, 2019 | By Jonny | No Comments | Filed in: Marketing Management.

A recent study suggests that you can use social group influence to alter consumer behavior. I call it influence because it comes from within the group; it is not a trick of the marketing firm or even of the marketer. Group Influences, like those I am discussing, are also commonly called “tribal leadership” and include • Read More »

Warehouse Management System

August 2, 2019 | By Jonny | No Comments | Filed in: Operations Management.

The warehouse management system is a computer-based software that allows any retail business to manage all its inventory. With this system, the product-line of every company is managed, inventory can be tracked in real time, and the costs of all stocks are calculated. Through the WMS, business owners will be able to manage inventory, inventory • Read More »