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Modes of Entry Into International Business

June 29, 2019 | By Jonny | No Comments | Filed in: International Business.

Each country has its own modes of entry into international business. The countries have diverse means of entry into international business. But each country has advantages and disadvantages in its mode of entry into international business. The following are the points that point out the advantages and disadvantages in each of the countries’ mode of • Read More »

Marketing Research and Process

June 5, 2019 | By Jonny | No Comments | Filed in: Marketing Management.

As a professional in Marketing you are bound to hear terms such as marketing research, marketing practice, and even strategies. In this article we will take a brief look at each one of these terms and how they relate to your marketing process. We’ll discuss why it is important to have a strong research process • Read More »